NEWS & REVIEWS
SCARAB, has introduced a new corporate logo. The intention of French FAYAT Group, of which SCARAB has been part since 2011, has been to create a universal logo for the Group and its subsidiaries around the globe.
FAYAT has around one hundred subsidiaries, making it the fourth largest French group in the construction industry, and to strengthen the relationship between subsidiaries, FAYAT has created this universal corporate logo.
The founder of the group in 1957, which has since continued to expand significantly, is Clément Fayat. Today, he still holds the position of President. The new logo conveys a sense of belonging and community among the various subsidiaries and will undoubtedly enhance the FAYAT Group image in the market.
The result is a corporate design that meets several criteria: identification with FAYAT, a high visual impact especially on construction sites, easy differentiation from competitors, and identification with the Group's values and activities. The brand has been thoroughly restructured, however, with differentiation made between a "subsidiary" and a "group" dimension. This distinction is visibly presented by the positioning of the new, yellow emblem either above or on the left hand side of the company name.