NEWS & REVIEWS
SCARAB, has introduced a new corporate logo. The intention of French FAYAT Group, of which SCARAB has been part since 2011, has been to create a universal logo for the Group and its subsidiaries around the globe.
FAYAT has around one hundred subsidiaries, making it the fourth largest French group in the construction industry, and to strengthen the relationship between subsidiaries, FAYAT has created this universal corporate logo.
The founder of the group in 1957, which has since continued to expand significantly, is Clément Fayat. Today, he still holds the position of President. The new logo conveys a sense of belonging and community among the various subsidiaries and will undoubtedly enhance the FAYAT Group image in the market.
The result is a corporate design that meets several criteria: identification with FAYAT, a high visual impact especially on construction sites, easy differentiation from competitors, and identification with the Group's values and activities. The brand has been thoroughly restructured, however, with differentiation made between a "subsidiary" and a "group" dimension. This distinction is visibly presented by the positioning of the new, yellow emblem either above or on the left hand side of the company name.
Being a large city, Enterprise Liverpool’s well tried and tested operation is a double shift system with 2 Operatives in the crews that keep the 2008 European Capital of Culture spick and span. Having operated both the Scarab Merlin Hydrostatic, in all of its incarnations as well as the Scarab Minor, when asked why Enterprise Liverpool chose Scarab again, Tim Oldfield, Asset Manager of Enterprise Liverpool said “the Scarab Merlin has earned a long, proven track record here in Liverpool over the years and we’re very happy with the product.”
The new Scarab Mistral was fitted with Automatic transmission and has a greater payload and ground clearance then the competition they had looked at this along with the high value trade in price offered by Rosmech helped clinch the deal. The main operator loves the new Scarab CANbus 3 control system and how simplistic it is in operation along with the diagnostics and the powerful suction of the twin engine Scarab Mistral.
Mount Barker DC were impressed with Rosmech’s range of Scarab sweepers and were equally impressed with the new Scarab CANbus 3 control system of the Scarab Mistral with their sweeper operators finding it far easier to use then the MacDonald Johnston this along with the fantastic diagnostic capabilities which would equate to less down time and easier maintenance this along with the great suction power and options provided helped clench the deal.
The Mistral will be run alongside Holroyd’s existing fleet and is to be predominantly be used for Street Cleansing Programs.
Photo shows another Happy and now very proud owner, City Council’s Fleet Manager Steve Brown is pictured shaking hands with Rosmech’s Territory Sales Manager for New South Wales (Australia) Graeme Richards whilst the Holroyd’s senior operator Boyd MacDonald watches on at the handover of the keys.